KEEPING YOU SAFE SINCE 1981
KEEPING YOU SAFE SINCE 1981
Introduction
At Eden Tyres & Servicing, we are committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains what personal information we collect, how we use it, how long we keep it and the rights you have under UK data protection law. Throughout this Privacy Policy, “Eden Tyres & Servicing”, “we”, “our” and “us” refer to Eden Tyre Sales Limited, the company that owns and operates Eden Tyres & Servicing and edentyres.com.
If you have any questions about this Privacy Policy or how we use your personal information, please contact our Data Protection Officer at DPO@edentyresales.co.uk.
We collect personal information when you interact with Eden Tyres & Servicing.
Depending on how you use our services, we may collect information when you:
• Purchase automotive products or services.
• Create an account on our website.
• Sign up to receive marketing communications.
• Enter a competition or promotion.
• Visit or use our website.
• Contact us by telephone or email.
• Connect to guest Wi-Fi at one of our branches.
The personal information we may collect includes:
• Your name
• Your postal address
• Your email address
• Your mobile telephone number
• Your vehicle registration number
• Your MOT expiry date (linked to your vehicle registration)
• Your purchase history
• Technical information, including your IP address and device information when you visit our website
We only use your personal information where it is necessary to provide our services, communicate with you or improve your experience with Eden Tyres & Servicing.
We use your name to:
• Process your booking or purchase
• Issue invoices and receipts
• Take payments where applicable
• Provide a more personalised customer experience
We keep this information for up to six years after your last interaction with us. An interaction may include making a purchase, signing up to our marketing communications or contacting us by email.
We use your address to:
• Send service reminders
• Keep your customer account up to date
• Send information about promotions at your local branch if you have opted in to receive marketing communications
If you provide your address when entering a competition, we will only use it to send your prize before deleting it.
We use your email address to:
• Send booking confirmations and appointment updates
• Notify you of any changes or cancellations
• Send MOT and service reminders
• Send marketing communications if you have chosen to receive them
You can unsubscribe from marketing emails at any time using the unsubscribe link in any marketing email or by contacting us directly.
We use your mobile number to:
• Send appointment reminders
• Send important updates about your booking or the services you have booked
Text messages are sent on our behalf by a trusted third-party provider.
We use your vehicle registration number and associated MOT expiry information to:
• Identify your vehicle when providing our services
• Send MOT reminder communications
• Help provide relevant products and services for your vehicle
We use your purchase history to:
• Keep a record of the products and services you have purchased
• Tailor our communications so they are more relevant to you
• Send reminders about important vehicle maintenance, including MOTs and servicing
Purchase history is retained while it is required for our customer records.
We use technical information, such as your IP address and device information, to:
• Improve the performance and security of our website
• Understand how visitors use our website
• Help provide a better online experience
For more information about how we use cookies and similar technologies, please see our Cookie Policy.
We'd like to keep you informed about our latest products, services, special offers and promotions. We will only send you marketing communications where we have your permission or where we are permitted to do so under UK data protection law.
Marketing communications may include:
• Email newsletters
• SMS messages
• Information about products, services and promotions that may be relevant to you
You can withdraw your consent or update your marketing preferences at any time by:
• Clicking the Unsubscribe link in any marketing email
• Contacting us at DPO@edentyresales.co.uk
Please note that choosing not to receive marketing communications will not affect essential service messages. We may still contact you about:
• Bookings and appointments
• Changes or cancellations to your booking
• MOT reminders
• Service reminders
• Other important information relating to your vehicle or the services you have requested
From time to time, we may also invite you to take part in customer surveys or market research to help us improve our products and services. Participation is entirely voluntary.
Under UK data protection law, we must have a valid reason for using your personal information.
Depending on how you interact with us, we process your information under one or more of the following lawful bases:
Contract
We process your personal information where it is necessary to provide the products or services you have requested, such as processing bookings, carrying out vehicle servicing and contacting you about your appointments.
Legal obligation
We may process your information where required to comply with legal or regulatory obligations.
Legitimate interests
We may use your information where it is necessary for our legitimate business interests, provided these interests do not override your rights and freedoms. This includes improving our services, maintaining customer records, preventing fraud and sending service reminders.
Consent
Where required, we will ask for your consent before sending marketing communications. You can withdraw your consent at any time.
We use cookies and similar technologies to improve your experience on our website, understand how visitors use our website and help us improve our services.
Some cookies are essential for the website to function correctly, while others help us analyse website performance or deliver relevant advertising. You can manage your cookie preferences at any time through our Cookie Settings or by changing your browser settings.
For more information, please see our Cookie Policy.
We do not sell your personal information.
We may share your information with carefully selected third-party providers who help us deliver our services. These include providers of:
• Payment processing
• Appointment reminders and SMS messaging
• Email communications
• Website hosting and maintenance
• Website analytics
These providers only process your information on our behalf and must keep it secure.
We only keep your personal information for as long as it is needed to provide our services, meet our legal obligations and manage our relationship with you.
Customer information
Your name, address, email address and mobile telephone number are normally kept for up to six years after your last interaction with us. An interaction may include making a purchase, contacting us or signing up to receive marketing communications.
Purchase history
We keep a record of the products and services you have purchased while it is required for our customer records and to provide relevant service reminders.
Vehicle information
We keep your vehicle registration number and MOT-related information while it is required to provide our services and manage your vehicle history with us.
Competition entries
If you enter one of our competitions, we will only keep your information for as long as it is needed to administer the competition and issue any prizes.
Website information
Information collected through cookies and similar technologies is retained in accordance with our Cookie Policy and the settings you choose through our cookie preferences.
Under UK data protection law, you have a number of rights regarding the personal information we hold about you.
These include the right to:
• Be informed about how we collect, use and store your personal information.
• Request access to the personal information we hold about you.
• Correct inaccurate information if any of your personal details are incorrect or incomplete.
• Request deletion of your personal information where there is no legal reason for us to continue processing it.
• Restrict how we use your information in certain circumstances.
• Object to the processing of your personal information where applicable.
• Request a copy of your personal information in a format that allows you to transfer it to another organisation, where applicable.
To exercise any of these rights, please contact our Data Protection Officer at DPO@edentyresales.co.uk.
We aim to respond to all valid requests within one month, although this may be extended where permitted by law.
If you are unhappy with how we have handled your personal information, we encourage you to contact us first so we can try to resolve your concerns.
If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Website: https://ico.org.uk
Telephone: 0303 123 1113
To contact a member of our team:
Email: customerservices@edentyres.co.uk
We may update this Privacy Policy from time to time to reflect changes in legislation, our services or the way we process personal information.
The latest version will always be published on this page.
Last updated: July 2026
